How to become a great podcast interviewer with Kendall Breitman

 
 
 
 
 

Have you ever listened to a podcast interview and thought, "Wow, those questions are incredible!"

Or maybe you’re not thinking that deeply about the questions being asked because you’re so immersed in the conversation. 

You feel like you’re eavesdropping on a private chat, and someone is going to find out about you any second and shoo you away.

Well, that’s the sign of well-crafted podcast questions and an interviewer who knows their stuff.

There's an art to crafting interview questions that go beyond the typical "So, tell me about yourself." As a podcast producer, working in this space for about a decade I’ve listened to thousands of podcast episodes at this point, and I’ve heard the differences between a good podcast interviewer and a great podcast interviewer.

So how do you do it? How do you become great?

I recently had the pleasure of chatting with Kendall Breitman,  community manager at Riverside.fm, who started her career as a journalist for the likes of MSNBC, Bloomberg News and Politico. Her background in political journalism was what intrigued me most and I knew she would have incredible insights into what makes a great interviewer.

Here are some key takeaways that will take your podcast conversations to the next level:

Forget the Script, Embrace the Conversation

The goal isn't to rattle off a list of questions you prepped the night before. Or even the questions that you’ve diligently researched. Although that is a good placed to start, and handy to have when you want to pivot the conversation, it's about using those questions as springboards for a natural dialogue. Think of yourself as a curious friend, eager to hear the interviewee's unique perspective.

Ask Questions that Make Them Think

Instead of "What do you do?" try, "What initially drew you to this field, and how has your perspective changed since then?" This reframes a basic question and opens the door for a thoughtful, insightful answer. 

Similarly, if you’ve done some research and listened to previous episodes that your guest has been on, how can you ask questions that aren’t the same as what they have been asked before.

Even if you want to ask them the same question as another podcaster, how can you rephrase it to pique their interest and provide a more emotional answer. Something that entices them to tell more of a story, and provide more depth.


Listen Actively, Follow Up Authentically

There's a difference between hearing and truly listening. Pay close attention to what your guest is saying, and pick up on interesting tangents or follow-up questions that arise organically. This keeps the conversation flowing and shows your guest you're genuinely engaged. They want to feel like you’re interested in not only the answer to your questions, but to get to know them on a deeper level.

This isn't just about waiting for a pause to jump in with your next question. It's about truly being present in the conversation. Think about the best chats you have with friends – you're fully engaged, responding to what they're saying, not just waiting for your turn to speak.

Learn from Every Interview

Don't just hit record, send it through to your editor at the end and then never listen to the episode again. Take some time afterwards to listen back to your interview, even if you feel awkward doing so. Think of your journey like you’re a professional athlete who reviews their performances. If you don’t review yourself, you can’t improve as quickly. Reflect on what worked well, and identify areas for improvement. Maybe you could have gone deeper into a particular topic, or perhaps your questions were too rambly.

Remote Interview Hacks

Let's face it, video calls can make eye contact a bit tricky and distracting. Here's a surprising tip: sometimes, looking away from the camera can actually improve your listening. Research suggests that making direct eye contact can inhibit how well we take in information or focus. So, try looking down at your notes, focus on one thing (like your pencil) while you’re listening to the guest and you will find yourself taking in the conversation in more detail. This can help you develop a more intriguing line of questioning.

Research is Key, But Not the Only Key

Researching your guest is important, but it shouldn't overshadow the overall purpose of the interview. Tailor your research questions to the specific goals you have for the conversation. What key takeaways do you want your listeners to get?

By incorporating these tips, you can transform your interviews from one-sided Q&As into dynamic, engaging conversations that leave your listeners wanting more. Try to focus on ditching your script more often and engage in a more meaningful conversation with your guests.

 

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