Currently, the global creator economy is valued at around $155 billion.

By 2030 it’s expected to surpass $525 billion.

That’s a lot of wig wams.

And I know it might seem like every person and their pet is a “creator” these days, but it shouldn’t stop you from exploring this option for yourself too.

Being a content creator can mean many different things and encompass a variety of industries. It’s not all about selling the latest products, jumping on the newest trends and vlogging about your latest dental checkup.

There is nuance to this industry. It’s fun, creative, explorative, educational and thinking of yourself as a creator will open you up to delivering more valuable content for your audience.

No doubt you’ll also make more money as a result.

But the first step needs to be answering the all-important “why”.

I’ve got some practical tips to help you answer that question in this podcast episode.

Here at Bamby Media, we’ve been producing podcasts for clients for almost a decade and I’d say at this point we’ve worked with almost every podcast hosting platform out there.

From Omnystudio to Simplecast, Podbean, Libsyn, Blubrry, Acast there is no shortage of hosts.

But do we really need that many podcast hosts?

Don’t they all largely do the same thing?

The short answer is yes, they do all largely have the same basic functions.

But I do feel that not all podcast hosting platforms are created equally.

From the hundreds of podcasts we’ve worked with, I’ve seen the value of a long-standing podcast and I know that a proper plan goes a long way.

Our role here at Bamby Media is to help podcasters launch and produce their shows and grow their influence. It takes time, strategy and a significant investment to create the type of podcast that will create engaged listeners.

Today, I’m running through the full step-by-step of how I recommend you start a podcast in 2024 and beyond.

When you’re listening to a podcast episode, do you notice the technical aspects of the edit?

If you said yes, I’m going to bet you’re either a very avid podcast listener, or you’re an editor yourself.

The truth of it is that most listeners don’t notice the editing on a podcast (unless it’s particularly bad).

The listener doesn’t hear the original raw audio. They haven’t seen the hours it has taken to craft a conversation into a compelling story, or the subtle use of silence to heighten emotions at key points.

What they hear is a polished episode that (hopefully) is a pleasure to listen to. And the podcast editor has therefore done their job.

Our role is to make the edit so seamless that the listener accepts that it was recorded that way to begin with. But the editor knows better.

The editor has shaped the story, got to know the host and/or the guest on a granular level down to every vocal tic and they’re invested.

I recently spoke to Matthew Bliss at MB Podcast Services about the role of the podcast editor and I’d be thrilled if you checked it out.

Have you ever bought something online, thinking you scored a fantastic deal, only to realise later that it might not have been what it seemed?

Well, that's exactly what happened to me with the Shure SM7B microphone.

Today, I'm sharing my story of how I ended up with two fake SM7B microphones and the results of an audio battle I conducted between the real deal and its dupe.

Find out if the dupe is worth the savings or if you should stick with the original.

Have you ever been in a situation where an exciting opportunity or brand deal lands in your lap, but something deep down makes you hesitate?

Receiving offers from brands can feel like a huge opportunity, but sometimes, it’s in your best interest to pass on them as they might not serve the long-term goals you have.

Recently, I've started to receive opportunities from different software tools aimed at podcasters and microphone brands looking to partner with me. One brand in particular that I won’t name, reached out and offered to send me some of their latest products for me to review on our YouTube and podcast channels. On the surface, this offer seemed like a great idea and I agreed. I hadn’t heard of them before, but I was eager to give their gear a try.

Over the next couple of days, I started to dig deeper into this brand. I realised I hadn't heard of them for good reason. I have decades of experience in the audio space, and the fact that this brand never crossed my radar was a red flag.