How often should you update your podcast social media assets?

I’ve recently been asked this question through Instagram and it’s so worthwhile that I wanted to bring it to everyone.

Recently, I read a super interesting article from Marketing Brew that included a survey of 15 podcast industry experts talking about the best place to put an ad in your show.

The results will speak to you whether you’re advertising your own offers and services, doing some affiliate marketing, or running an ad for a sponsor. It’s really important for you to know where to put the ad to maximise conversion.

YouTube has announced its new podcasting department. This is going to change the way we listen to and WATCH podcasts. There is a massive push from YouTube for podcasters to put their shows on YouTube.

This could mean that you can access a brand new audience but what does this mean logistically?

Something that often gets overlooked in podcasting is the value of targeted podcast episode show notes.

Great show notes filled with targeted keywords and key phrases are what will help get your show to the top of the search results. When looking for a new show, many listeners use keywords to search in their podcast app so you want to make sure that your show comes up in that search!

Why isn’t my podcast growing?

Tempted to just give it up and shut down the whole thing?

This is a very common thought and a vast number of podcast shows never make it past the first 7 episodes!

I want to change the thinking that it’s not worth doing if you don’t have thousands of downloads. You don’t need a big audience to have a successful podcast!

Do you know the difference between an audio editor and a podcast producer?

If you’re wondering how you can start taking your podcast to the next level, you might want to think about enlisting the help of one or both of these professional services. But first, you need to know what they actually do!