No doubt you’ve probably heard the phrase “What got you here, won’t get you there”. It was made popular by executive coach and author, Marshall Goldsmith. Whenever I’m looking to expand something in my business or life, that phrase is a guiding light.

I apply this thinking to podcast strategy too. When we’re working with clients on a more in-depth level within our PodCoach service , or facilitating high level consultations I always ask them where they are currently, and where they want to get to.

The answer is often nuanced. A lot of the time they’re unsure really where they want to go, and they’re not tracking any results to see how far they’ve come. If you’re on this path too and you’re unsure what goals to set, or how to achieve them for your podcast, there are principles you can follow.

Today we're taking an in-depth look at the Rode NT USB microphone, specifically for all you podcasters out there.

I run through the features including USB-only input, built-in pop filter, and standalone stand. I get my trusty shoebox out to make sure you can hear why the stand won't suffice for proper audio.

I also go through some potential issues, such as a noticeable background hum and the mic's size potentially obstructing your face on camera.

I recently had a super fun conversation with Greg Wasserman, Head of Growth, Partnerships, and Community at Castmagic. Greg is a multifaceted podcast expert, having sold podcast advertising, run three podcast listening platforms before joining Castmagic. I know that I don’t normally talk to folks who don’t have podcasts themselves, but I felt that Greg could add a lot of value for you podcasters out there.

It's been a year of excitement, challenges, growth, failure, loss and learning. I’ve had the pleasure of doing some very fun new things this year, and here’s a snapshot of not only what we’ve achieved, but more importantly what we’ve seen our clients achieve.

The Rode NT-USB Mini caught my attention some time back when I was looking for an affordable, USB-only input for our podcasting clients. Especially if you’re starting out fresh as a podcaster and you don’t want to make a huge investment in a bunch of gear up front, the Rode NT USB Mini has proven itself to be an extremely useful microphone.

Not every show has to be targeted to the largest audience possible. Despite you being told that a large audience is best, it’s all about the download numbers, and all that other nonsense, the true value in my opinion is targeting a niche.

One such podcaster that does this brilliantly, is Angie Nisbet and her podcast Married to the Land.