How would you promote your podcast without social media?

In fact, if we think more broadly about this; how would you promote your personal brand or business without social media?

This might leave you scratching your head. We have become so used to relying on social media to help promote ourselves and it feels hard to get off the train..

But as we all know, we don’t “own” these platforms. Well, unless you're Mark Zuckerberg or Elon Musk perhaps. But if you’re a normal person, you’re playing to the algorithm. You’re doing what you’re told to do, and you’re probably seeing decent enough results.

Or maybe you’re not.

It depends on how you define “results.

If you weren’t seeing results, you’d get off social media right?

Well, that sounds good in theory, but it doesn’t happen as often as we might like.

How much time and effort do you put into your podcast episode show notes?

As a podcaster, producer and judge on the Webby Awards and Australian Podcasting Awards, I am exposed to a lot of podcasts.

And one of the biggest variables is the quality of the show notes.

Show notes do not have to be just a summary of your podcast episode within a couple of sentences or a paragraph. They can be a valuable tool for engaging your audience and expanding your reach.

Starting a podcast may fill you with tiny nervous butterflies in your stomach.

You’ve planned out your episodes, batched a bunch of episodes and it’s all coming together. The whole process is feeling daunting perhaps, but you’ve got a launch plan organised and it all feels achievable.

But have you thought about the trailer episode?

Much like a movie trailer entices viewers to watch the film, your podcast trailer serves as the first impression of your show, enticing potential listeners to hit that subscribe button potentially before it’s even launched.

If you’re stepping into the realms of more professional podcasting and you’re confused as to what microphone will work best for you, I’d like to introduce you to one you should be considering.

I know we see videos all day long with the famous Shure SM7B as the “go to” microphone to use for professional podcasters, but I’m going to go out on a limb here and say, I think there’s another player that should be in the ring. The sE Dynacaster DCM8.

A lot of experts in the marketing and social media space talk about the importance of being authentic with your audience. People want to see and know the real you. They want to hear what’s going on in your actual life so they can relate to you as a person, not just be fed the same old filtered nonsense.

But how much of your personal life should you share on your podcast?

When it comes to starting a podcast, one of the most important decisions you'll make is choosing a catchy and effective podcast name. But how do you go about selecting the perfect name for your podcast? In my experience, there are a few different strategies that you can use when picking your podcast name. If you put the work in at the beginning to pick a name that suits your target, you’ll find who you’re looking for.