If you’re stepping into the realms of more professional podcasting and you’re confused as to what microphone will work best for you, I’d like to introduce you to one you should be considering.

I know we see videos all day long with the famous Shure SM7B as the “go to” microphone to use for professional podcasters, but I’m going to go out on a limb here and say, I think there’s another player that should be in the ring. The sE Dynacaster DCM8.

A lot of experts in the marketing and social media space talk about the importance of being authentic with your audience. People want to see and know the real you. They want to hear what’s going on in your actual life so they can relate to you as a person, not just be fed the same old filtered nonsense.

But how much of your personal life should you share on your podcast?

When it comes to starting a podcast, one of the most important decisions you'll make is choosing a catchy and effective podcast name. But how do you go about selecting the perfect name for your podcast? In my experience, there are a few different strategies that you can use when picking your podcast name. If you put the work in at the beginning to pick a name that suits your target, you’ll find who you’re looking for.

How many podcasts have you listened to where you feel like you’re never going to actually GET to the episode? There are these long introductions with theme music that seem to go on forever, then ad placements, and then perhaps an intro to the guest. It seems to be so long before you get what you clicked on.

Well today, I’m hopefully igniting a little fire in your belly to please do away with all of that nonsense.

In the world of podcasting, the key to a successful show lies in the quality of its content. We've all heard the phrase "Content is King," and it couldn't be more true for podcasts. But how do you consistently find good content to keep your audience engaged and coming back for more? Today I’m exploring some effective strategies to help you discover and create great content for your podcast.

Emma Edwards is the host of popular money psychology podcast, The Broke Generation. She is a financial behaviour specialist, committed to helping people “get good with money”. One of the best things about her approach to podcasting in this space is that it’s free of financial jargon that makes it hard for the everyday person to connect with. She approached us a few years ago now to produce her podcast, and I’ve been so impressed with the quality of the content she provides and her ability to stay consistent.

With a following on Instagram of over 50k, I wanted to know how an audience of that size converts to podcast listeners. Research into social media behaviour tells us that a high portion of Gen-Z at least, find out about new podcasts from their social feeds. I was intrigued to find out whether this is for creators that I know.

It turns out that migrating your audience from one platform to another is no simple task. It requires a high level of consistency, a commitment to providing valuable content, creativity in how you let your social followers know about your podcast and acceptance that it won’t happen overnight.